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Things to keep in mind when you select a PR firm for your startup
July 22, 2015
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Why your business need public relations

Public relations professionals work on much more than simply drafting press releases and building relationships. Working with PR services Dubai you will realize that the agency offer fully fledged services to create a top of the range PR plan to suit your business.

Public relations works through intermediaries

Due to it being compared with advertising, PR is maybe the least understood of all marketing tools. The basis of PR includes using intermediaries to communicate with your audience and influence them. Those intermediaries may be industry spokespersons, stock analysts, investors, trend setters, industry analysts, customers, employees, and even the electronic and print media. Typically your business has very little control over those influencers, or intermediaries, which will make public relations so difficult.

Public relations is tricky

Advertising, on the other hand, provides you that control. You won't just get to create your organization's messages, match them with a supporting graphic, then place them where you desire your audience to read them and as you desire them to read them. Plus, you'll pay for that control. In order to get individuals to hear you, you must persuade many important influencers that your business, its services or products are worth their time to consider. You must have your act together. They do not have time to spend on incomplete ideas. Getting your act together for a key influencer will mean that you:

  • Know competition well
  • Know industry well
  • Know context that your service or product is utilized in
  • Know customers
  • Know customer's interests
  • Understand why what you need to say is crucial to them

Public relations is personal

You might have demographics for your audience in advertising. You might even have performed focus groups and market research to pin down their necessities. However, as individuals the audience remains mainly anonymous to you. You'll communicate to them more as a circle that shares common interests, instead of as individuals. Advertising, by its nature, includes a mass communication.

Public relations build up credibility

Public relations boosts an organization's credibility, because it'll operate through numerous trusted intermediaries. Plus, these intermediaries communicate to a certain audience, which looks to them to filter out all nonsense. If messages are chosen to be communicated, they'll gain credibility due to the intermediaries' credibility.

Public relations is precise

With advertising, it's possible to calculate the responses and audience impact, which you have. It is similar to a controlled experiment, which is being done repeatedly. Public relations is less predictable due to you having to get the intermediary to comprehend your important message points and reiterate them in his/her messages. It means cautiously aligning them with an intermediary's messages.

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